every shade of beauty

This personal project is titled ‘Every Shade of Beauty: Challenging Exclusion in the Beauty Industry for Women of Colour’. It aims to challenge the exclusion of people of colour (POC), within the beauty industry, specifically focusing on women. To do this I will create images that positively promote inclusivity and representation, by featuring a range of diverse models in beauty campaign images.

Throughout this project, I want to empower women of colour (WOC), as they are commonly excluded from beauty standards portrayed in beauty campaigns. The objectives of this project are to create images in a beauty campaign style to display the beauty of WOC whilst collaborating with beauty brands who share the project's values.

Beauty portrait of woman with curly hair and orange makeup.
An Asian woman's beauty portrait against a blue background highlighting her blue eye makeup and freckles
Beauty Portrait of a woman holding her hand to her face